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Course Outline
Introduction to Persuasive Communication
- Definition and scope of persuasive communication
- The psychological underpinnings of persuasion
- The interplay of emotions and logic in influencing others
- Identifying common obstacles to effective persuasive communication
Persuasive Communication Techniques
- Core principles of persuasion (ethos, pathos, logos)
- Crafting messages for maximum impact
- Employing storytelling and metaphors to engage and convince
- Establishing credibility and trust through communication
Nonverbal Communication: The Role of Body Language
- Interpreting the significance of gestures, posture, and facial expressions
- The effect of eye contact on persuasive impact
- Applying mirroring and matching techniques to build rapport
- Enhancing persuasion through voice modulation and tone
Applying Persuasive Communication in the Workplace
- Influencing colleagues, clients, and key stakeholders
- Addressing objections and mitigating resistance
- Strategies for negotiation and conflict resolution
- Optimizing communication in meetings and presentations
Final Workshop and Assessment
- Group activities: Simulating persuasion in realistic scenarios
- Role-playing exercises and constructive feedback sessions
- Final evaluation to measure acquired knowledge
Summary and Next Steps
Requirements
- Foundational knowledge of communication principles
- Prior experience in professional or business interactions
Target Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
24 Hours
Testimonials (3)
Managing difficult conversations
Kgaogelo Ratau - City Lodge Hotels
Course - Effective Communication in the Workplace
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.
Dan Moffatt - Chris Courtemanche
Course - Personal Efficiency and Managing Meetings
interaction and discussion with each other in different groups, together with some games.