Course Outline
Introduction
Exploring the Product Management Framework
Key Drivers for Product Management Success
Aligning and Managing Stakeholder Expectations
Predicting Sales and Revenue Streams
Constructing Financials for Business Cases
Engineering Product Value to Match Market Pricing
Formulating Strategic Pricing Approaches
Defining and Managing Quality Criteria
Decoding the Agile Delivery Triangle
Overview of Project Lifecycle Types
Navigating Agile Processes and Planning Techniques
Leveraging Burndown Charts for Delivery Oversight
Wrap-up and Recommended Next Steps
Requirements
- Foundational knowledge of product management principles
- Acquaintance with Agile methodologies
Target Audience
- Marketing executives
- Brand managers
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject