Course Outline
Introduction
• Understanding why products fail: building solutions for non-existent needs.
Customer Interviews
• Developing a structured interview guide.
• Asking open-ended questions to avoid steering the customer.
• Synthesizing the feedback received.
Journey and Process Mapping
• Visualizing the end-to-end customer journey.
• Identifying critical pain points within the process.
From Insights to Action
• Formulating hypotheses from gathered insights.
• Converting these hypotheses into actionable backlog items.
Prototype Testing
• Validating concepts low-cost before development begins.
• Collaborating with UX teams on prototype creation.
Practice
• Conducting an interview round and creating a journey map based on a real case study.
Summary and Next Steps
Requirements
Prerequisites
• No prior experience in customer research is necessary.
Audience
• Product Owners and product managers.
• UX designers and researchers.
• Business teams seeking to make decisions based on customer evidence.
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.
