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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Integrating ChatGPT into external communications workflows
  • Understanding the capabilities and limitations when creating public-facing messages
  • Implementing responsible and ethical communication practices using AI tools

Drafting Public Notices and Announcements

  • Using ChatGPT prompts for policy updates, alerts, and formal statements
  • Generating platform-specific versions for web, print, and social media
  • Ensuring factual accuracy and readiness for approval

Social Media Messaging with ChatGPT

  • Creating concise, platform-appropriate posts for X, LinkedIn, and Facebook
  • Refining tone and voice to align with audience expectations
  • Developing campaigns featuring hashtags, calls to action, and optimal timing cues

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure for citizen-facing content
  • Validating translated content for readability and accessibility

Templates and Reusable Prompts

  • Developing reusable content structures for FAQ responses and updates
  • Embedding tone and style guidance directly into prompts
  • Using examples to refine ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs
  • Prompting for specific tones such as informative, empathetic, or reassuring
  • Reviewing outputs against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging
  • No prior experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public Relations (PR) teams

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