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Course Outline

AI in Public Communication: An Introduction

  • Integrating ChatGPT into external communication processes.
  • Defining the capabilities and limitations of AI when crafting public-facing messages.
  • Upholding responsible and ethical communication practices through the use of AI tools.

Drafting Public Notices and Announcements

  • Utilizing prompts to generate policy updates, critical alerts, and formal statements.
  • Adapting content for various platforms, including web, print, and social media.
  • Verifying factual accuracy and preparing content for formal approval.

Social Media Messaging with ChatGPT

  • Crafting concise, platform-specific posts for networks such as X, LinkedIn, and Facebook.
  • Refining tone and voice to resonate with specific audience segments.
  • Developing comprehensive campaigns complete with hashtags, calls to action, and optimal timing strategies.

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and precise message translation.
  • Modifying cultural tone and structure to better serve citizen-facing audiences.
  • Assessing translated materials for enhanced readability and accessibility.

Templates and Reusable Prompts

  • Building repeatable content frameworks for FAQs and regular updates.
  • Incorporating specific tone and style directives into your prompting strategy.
  • Providing exemplars to guide the structural output of ChatGPT.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs.
  • Directing the AI to adopt specific tones, such as informative, empathetic, or reassuring.
  • Auditing results against established accessibility and inclusion standards.

Summary and Strategic Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging strategies.
  • No prior proficiency in AI or ChatGPT is necessary.

Target Audience

  • Communications Officers
  • Outreach Coordinators
  • Public Relations Teams
 7 Hours

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