Course Outline
DAY 1
Foundations of Strategic Management
Welcome and Session Overview
Trainer and participant introductions
Program structure and scope
Learning objectives
Introduction to Strategic Management
Defining strategic management and its significance
Core concepts: vision, mission, goals, and objectives
The strategic management cycle: formulation, implementation, and evaluation
Environmental Scanning and Analysis
External environment assessment: PESTEL framework (Political, Economic, Social,
Technological, Environmental, Legal)
International environment analysis: resources, capabilities, and core competencies
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Strategic Decision Making
The role of strategic decisions within organizations
Categorization of strategic decisions
Decision-making tools, decision matrices, and scenario planning
Day 2
Determining Strategic Budget Requirements
Budgeting for strategic initiatives
Financial planning and forecasting techniques
Aligning financial resources with strategic goals
Strategy Formulation
Corporate-Level Strategy
Examining corporate-level strategies: growth, stability, and retrenchment
Diversification strategies: related versus unrelated diversification
Strategic alliances, mergers, and acquisitions
Business-Level Strategy
Competitive strategies: cost leadership, differentiation, and focus
Market segmentation and targeting approaches
Building sustainable competitive advantage
Functional-Level Strategy
The role of functional strategies in supporting business objectives
Key functional areas: marketing, finance, operations, and human resources
Aligning functional strategies with overall business goals
DAY 3
Global and International Strategies
The importance of global strategy in the current business landscape
International market entry strategies: exporting, licensing, joint ventures,
and direct investment
Managing global operations effectively
Strategy Implementation
Organizational Structure and Strategy
Aligning organizational design with strategic direction
Types of organizational structures: functional, divisional, and matrix
Designing effective organizational frameworks
Leadership and Strategic Change
The role of leadership in driving strategy implementation
Leading strategic change: Kotter’s 8-step change model
Overcoming resistance to change
Day 4
Corporate Culture and Strategy
The impact of corporate culture on strategy execution
Aligning culture with strategic objectives
Managing cultural transformation
Strategic Control and Governance
Establishing strategic control systems
Balanced scorecards and performance measurement
Corporate governance and ethical considerations
Strategic Evaluation and Innovation
Strategic Evaluation and Control
Monitoring and evaluating strategic performance
Key performance indicators (KPIs) and benchmarking
Adjusting strategies based on evaluation outcomes
DAY 5
Innovation and Strategic Renewal
The importance of innovation in sustaining
competitive advantage
Types of innovation: product, process, and business model
Cultivating an innovation-driven culture
Strategic Risk Management
Identifying and assessing strategic risks
Strategies for managing and mitigating risks
Case studies on strategic risk management
Case Studies and Group Discussions
Analyzing real-world strategic management scenarios
Group discussions and presentations
Lessons learned and best practices
DAY 6
Practical Application and Professional Development
Strategic Planning Workshops
Hands-on workshop for developing a strategic plan
Group activities and simulations
Presentations and feedback sessions
Strategic Communication and Stakeholder Management
Effective communication of strategy
Engaging stakeholders in the strategic process
Building support and commitment
Leadership Skills for Strategic Managers
Developing key leadership skills: visioning, influencing, and decision-making
Personal development plans
Review and Certification
Recap of key concepts and techniques
Individual and group assessment
Feedback and discussion
Conclusion and Certification
Q&A session
Certificate distribution
Closing remarks and next steps
Testimonials (2)
Very open and good discussions
Martin - Novelis Deutschland GmbH
Course - Strategic Management
Very practical. Trainer was very flexible in ensuring we meet our needs.