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Course Outline

DAY 1

Foundations of Strategic Management

Welcome and Session Overview

Trainer and participant introductions

Program structure and scope

Learning objectives

Introduction to Strategic Management

Defining strategic management and its significance

Core concepts: vision, mission, goals, and objectives

The strategic management cycle: formulation, implementation, and evaluation

Environmental Scanning and Analysis

External environment assessment: PESTEL framework (Political, Economic, Social,

Technological, Environmental, Legal)

International environment analysis: resources, capabilities, and core competencies

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

Strategic Decision Making

The role of strategic decisions within organizations

Categorization of strategic decisions

Decision-making tools, decision matrices, and scenario planning

Day 2

Determining Strategic Budget Requirements

Budgeting for strategic initiatives

Financial planning and forecasting techniques

Aligning financial resources with strategic goals

Strategy Formulation

Corporate-Level Strategy

Examining corporate-level strategies: growth, stability, and retrenchment

Diversification strategies: related versus unrelated diversification

Strategic alliances, mergers, and acquisitions

Business-Level Strategy

Competitive strategies: cost leadership, differentiation, and focus

Market segmentation and targeting approaches

Building sustainable competitive advantage

Functional-Level Strategy

The role of functional strategies in supporting business objectives

Key functional areas: marketing, finance, operations, and human resources

Aligning functional strategies with overall business goals

DAY 3

Global and International Strategies

The importance of global strategy in the current business landscape

International market entry strategies: exporting, licensing, joint ventures,

and direct investment

Managing global operations effectively

Strategy Implementation

Organizational Structure and Strategy

Aligning organizational design with strategic direction

Types of organizational structures: functional, divisional, and matrix

Designing effective organizational frameworks

Leadership and Strategic Change

The role of leadership in driving strategy implementation

Leading strategic change: Kotter’s 8-step change model

Overcoming resistance to change

Day 4

Corporate Culture and Strategy

The impact of corporate culture on strategy execution

Aligning culture with strategic objectives

Managing cultural transformation

Strategic Control and Governance

Establishing strategic control systems

Balanced scorecards and performance measurement

Corporate governance and ethical considerations

Strategic Evaluation and Innovation

Strategic Evaluation and Control

Monitoring and evaluating strategic performance

Key performance indicators (KPIs) and benchmarking

Adjusting strategies based on evaluation outcomes

DAY 5

Innovation and Strategic Renewal

The importance of innovation in sustaining

competitive advantage

Types of innovation: product, process, and business model

Cultivating an innovation-driven culture

Strategic Risk Management

Identifying and assessing strategic risks

Strategies for managing and mitigating risks

Case studies on strategic risk management

Case Studies and Group Discussions

Analyzing real-world strategic management scenarios

Group discussions and presentations

Lessons learned and best practices

DAY 6

Practical Application and Professional Development

Strategic Planning Workshops

Hands-on workshop for developing a strategic plan

Group activities and simulations

Presentations and feedback sessions

Strategic Communication and Stakeholder Management

Effective communication of strategy

Engaging stakeholders in the strategic process

Building support and commitment

Leadership Skills for Strategic Managers

Developing key leadership skills: visioning, influencing, and decision-making

Personal development plans

Review and Certification

Recap of key concepts and techniques

Individual and group assessment

Feedback and discussion

Conclusion and Certification

Q&A session

Certificate distribution

Closing remarks and next steps

 42 Hours

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