Digital Marketing Training in Bangkok

This live, instructor-led course in Bangkok, delivered online or on-site, caters to novice and intermediate marketers seeking to build, manage, and refine advertising campaigns across major social platforms.

Upon completion, participants will be equipped to:

• Cultivate a systematic methodology for developing social media campaigns.
• Launch and oversee advertising campaigns on Facebook, Google, and TikTok.
• Establish clear campaign goals and choose appropriate advertising formats.
• Pinpoint and engage the most relevant audience segments for their advertising efforts.
• Enhance advertising outcomes through analytics and A/B testing.
• Strategize budget allocation to amplify return on investment.

This live, instructor-led training on Bangkok, delivered either online or onsite, is tailored for beginner to intermediate social media managers and marketing professionals looking to build and oversee online communities, craft impactful content strategies, and elevate brand engagement.

By the conclusion of this training, participants will have the capability to:

• Define target audiences and customize social media strategies to suit them.
• Select the appropriate social media platforms that align with business goals.
• Develop effective content strategies, including pillars, formats, and schedules.
• Analyze competitors to refine social media tactics.
• Create paid ad campaigns and assess their performance.
• Effectively engage and moderate online communities.
• Address social media crises while preserving brand reputation.
• Integrate ethical best practices and social media policies.

Targeted at intermediate marketing professionals, this live instructor-led training available in Bangkok (online or on-site) focuses on automating repetitive tasks, enhancing lead nurturing, and boosting customer engagement via workflow automation.

By the end of the session, you will be capable of:

• Utilizing Make to automate marketing campaigns and lead nurturing workflows.
• Building personalized customer journey maps using integrated platforms.
• Syncing data across tools like Mailchimp, HubSpot, and social media networks.
• Tracking and analyzing automated workflows to improve campaign outcomes.
• Applying best practices for scalable marketing automation.

In the modern connected world, a strong digital presence is indispensable for business survival.

This live, instructor-led training is tailored for marketing professionals of all levels who wish to bolster online brand positioning, assess brand performance, and manage brand image and reputation through a thorough Online Brand Audit.

The aggregate effect of multiple online touchpoints shapes how target audiences perceive your company and influences their decision to do business with you.

An online brand audit has become a standard practice for businesses seeking to evaluate and enhance their brand positioning in a specific market.

In addition to assessing owned online assets for strengths and weaknesses, this audit analyzes how the brand is discussed on external online channels, providing a clear view of brand perception.

Upon completing the online brand audit, participants will be empowered to develop transformative brand marketing strategies that support broader business goals.

Although categorized under 'Brand Management', this course covers multiple organizational disciplines, ranging from customer experience and online user journeys to insight discovery and marketing strategy planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Evaluate the business's online reputation and image.
• Identify and reinforce brand positioning in a specific market.
• Develop a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct competitive brand analysis and create industry perceptual maps.
• Perform an SEO audit.
• Learn updated SEO guidelines for the AI era.
• Gain insights into how different customer groups perceive the business and its products or services.
• Implement online social listening.
• Use AI to improve the efficiency of routine brand audits.