Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Foundations of Social Media Advertising
- Distinguishing between paid and organic reach.
- Selecting the optimal platform for your campaign objectives.
- A brief overview of available ad formats and placements.
Establishing Campaign Goals
- Comparing brand awareness against conversion goals.
- Defining targets for traffic, engagement, and lead acquisition.
- Aligning campaign aims with broader business strategies.
Targeting and Segmenting Audiences
- Analyzing audience demographic data.
- Utilizing custom and lookalike audience segments.
- Implementing effective retargeting techniques.
Facebook Advertising Campaigns
- Configuring a Facebook Business Manager account.
- Constructing campaigns, ad sets, and individual ads.
- Leveraging the Facebook Pixel for performance tracking.
Google Advertising Campaigns
- Understanding the architecture of Google Ads.
- Launching search, display, and video advertisements.
- Conducting keyword research and setting bidding strategies.
TikTok Advertising Campaigns
- Establishing a TikTok Ads Manager account.
- Selecting ad formats such as In-Feed, TopView, and Spark Ads.
- Crafting compelling video ads to captivate audiences.
Budgeting and Bidding Tactics
- Comparing daily versus lifetime budget options.
- Understanding Cost-per-click (CPC) versus cost-per-impression (CPM).
- Maximizing the efficiency of advertising spend.
Refining Campaign Performance
- Conducting A/B tests on ad creatives.
- Evaluating key performance indicators (KPIs).
- Making informed, data-driven optimizations.
Assessing Success and Reporting
- Interpreting analytics and platform insights.
- Generating comprehensive reports for campaign review.
- Using metric data to refine future campaign strategies.
Wrap-Up and Future Directions
- Recap of essential concepts.
- Resources for ongoing professional development.
- Open Q&A and discussion session.
Requirements
- A foundational grasp of social media ecosystems.
- Acquaintance with core digital marketing principles.
- Prior experience in content creation is an advantage.
Who This Is For
- Managers overseeing social media channels.
- Professionals in the marketing sector.
14 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.