Strategic Marketing Training Course

In today’s hyper-connected environment, a robust digital presence is critical for business viability.

Designed for marketing professionals at every career stage, this live, instructor-led training focuses on enhancing online brand positioning, assessing performance metrics, and managing reputation through a comprehensive Online Brand Audit.

The cumulative impact of various digital touchpoints determines how target audiences perceive your company and influences their decision to engage with your brand.

Regular online brand audits have become a standard operational practice for firms seeking to evaluate and reinforce their market positioning.

Beyond analyzing the strengths and weaknesses of owned digital assets, this audit examines external narratives and third-party channels to gain a deeper understanding of brand perception.

Upon completion, you will be equipped to formulate a transformative brand marketing strategy that supports broader organizational objectives.

While categorized under 'Brand Management', this course integrates insights from multiple disciplines, including customer experience, user journey mapping, data-driven insight generation, and strategic marketing planning.

By the conclusion of this training, participants will be able to:

• Assess a brand’s digital footprint to identify key strengths and areas for improvement.
• Analyze online reputation and public image.
• Clarify and reinforce brand positioning within the target market.
• Create a results-oriented brand strategy and a cohesive digital marketing communication plan.
• Perform competitive brand analysis and develop industry perceptual maps.
• Execute a thorough SEO audit.
• Master current SEO best practices in the era of artificial intelligence.
• Derive actionable insights into how diverse customer segments perceive the business and its offerings.
• Implement effective online social listening techniques.
• Leverage AI tools to streamline routine brand audit processes.

This live, instructor-led training on Thailand, delivered either online or onsite, is tailored for beginner to intermediate social media managers and marketing professionals looking to build and oversee online communities, craft impactful content strategies, and elevate brand engagement.

By the conclusion of this training, participants will have the capability to:

• Define target audiences and customize social media strategies to suit them.
• Select the appropriate social media platforms that align with business goals.
• Develop effective content strategies, including pillars, formats, and schedules.
• Analyze competitors to refine social media tactics.
• Create paid ad campaigns and assess their performance.
• Effectively engage and moderate online communities.
• Address social media crises while preserving brand reputation.
• Integrate ethical best practices and social media policies.

Targeted at intermediate marketing professionals, this live instructor-led training available in Thailand (online or on-site) focuses on automating repetitive tasks, enhancing lead nurturing, and boosting customer engagement via workflow automation.

By the end of the session, you will be capable of:

• Utilizing Make to automate marketing campaigns and lead nurturing workflows.
• Building personalized customer journey maps using integrated platforms.
• Syncing data across tools like Mailchimp, HubSpot, and social media networks.
• Tracking and analyzing automated workflows to improve campaign outcomes.
• Applying best practices for scalable marketing automation.

This live, instructor-led course in Thailand, delivered online or on-site, caters to novice and intermediate marketers seeking to build, manage, and refine advertising campaigns across major social platforms.

Upon completion, participants will be equipped to:

• Cultivate a systematic methodology for developing social media campaigns.
• Launch and oversee advertising campaigns on Facebook, Google, and TikTok.
• Establish clear campaign goals and choose appropriate advertising formats.
• Pinpoint and engage the most relevant audience segments for their advertising efforts.
• Enhance advertising outcomes through analytics and A/B testing.
• Strategize budget allocation to amplify return on investment.

This instructor-led live training in Thailand (online or onsite) is tailored for sales and marketing professionals seeking to master various cross-selling and upselling strategies and techniques.

By the end of the session, participants will be able to:

• Understand and apply the fundamentals of selling.
• Utilize a variety of sales strategies to achieve business objectives.
• Strengthen and enhance customer relationships.