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Course Outline
Introduction
- Overview of Salesforce Marketing Cloud
- Essential features and business benefits
- Exploring the Salesforce Marketing Cloud architecture
- Integration processes with Salesforce CRM
Email Studio
- Foundations of email marketing
- Navigating the Email Studio interface
- Designing and maintaining email templates
- Managing segmentation and subscriber lists
- Executing A/B tests and analyzing email performance
Journey Builder
- Concepts of customer journeys
- Designing and constructing customer pathways
- Configuring triggers and journey settings
- Implementing personalization and dynamic content
- Evaluating journey performance metrics
Audience Builder and Segmentation
- Introduction to the Audience Builder tool
- Constructing targeted audience segments
- Data import and governance processes
- Developing cross-channel segmentation strategies
Automation Studio
- Basics of marketing automation
- Features and interface of Automation Studio
- Developing and overseeing automation workflows
- Synchronizing automation with customer journeys
- Generating reports and analytics for automation
Mobile Studio
- Core principles of mobile marketing
- Strategies for SMS and MMS communication
- Configuration of mobile campaigns
- Deploying mobile messaging and push notifications
- Assessing mobile marketing effectiveness
Social Studio
- Connecting social media to the marketing cloud
- Formulating social media marketing tactics
- Oversight of social content and audience engagement
- Monitoring social listening and analytics
Advertising Studio
- Introduction to Advertising Studio
- Creation and administration of ad campaigns
- Defining audiences for advertising initiatives
- Tracking and evaluating advertising performance
Data Management
- Analyzing data structures within the marketing cloud
- Techniques for data import and export
- Ensuring data security and regulatory compliance
- Utilizing data extensions and SQL queries
Summary and Next Steps
Requirements
- Familiarity with fundamental digital marketing concepts
- Foundational knowledge of Salesforce CRM
Target Audience
- Marketing professionals
- Salesforce administrators
21 Hours
Testimonials (2)
practical part
irina filip - True Lens Services Ltd
Course - Salesforce for End Users
The way of interaction with students