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Course Outline

Introduction

  • Overview of Salesforce Marketing Cloud
  • Essential features and business benefits
  • Exploring the Salesforce Marketing Cloud architecture
  • Integration processes with Salesforce CRM

Email Studio

  • Foundations of email marketing
  • Navigating the Email Studio interface
  • Designing and maintaining email templates
  • Managing segmentation and subscriber lists
  • Executing A/B tests and analyzing email performance

Journey Builder

  • Concepts of customer journeys
  • Designing and constructing customer pathways
  • Configuring triggers and journey settings
  • Implementing personalization and dynamic content
  • Evaluating journey performance metrics

Audience Builder and Segmentation

  • Introduction to the Audience Builder tool
  • Constructing targeted audience segments
  • Data import and governance processes
  • Developing cross-channel segmentation strategies

Automation Studio

  • Basics of marketing automation
  • Features and interface of Automation Studio
  • Developing and overseeing automation workflows
  • Synchronizing automation with customer journeys
  • Generating reports and analytics for automation

Mobile Studio

  • Core principles of mobile marketing
  • Strategies for SMS and MMS communication
  • Configuration of mobile campaigns
  • Deploying mobile messaging and push notifications
  • Assessing mobile marketing effectiveness

Social Studio

  • Connecting social media to the marketing cloud
  • Formulating social media marketing tactics
  • Oversight of social content and audience engagement
  • Monitoring social listening and analytics

Advertising Studio

  • Introduction to Advertising Studio
  • Creation and administration of ad campaigns
  • Defining audiences for advertising initiatives
  • Tracking and evaluating advertising performance

Data Management

  • Analyzing data structures within the marketing cloud
  • Techniques for data import and export
  • Ensuring data security and regulatory compliance
  • Utilizing data extensions and SQL queries

Summary and Next Steps

Requirements

  • Familiarity with fundamental digital marketing concepts
  • Foundational knowledge of Salesforce CRM

Target Audience

  • Marketing professionals
  • Salesforce administrators
 21 Hours

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