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Course Outline

Introduction

  • Overview of the Salesforce Marketing Cloud platform.
  • In-depth exploration of Email Studio.
  • Key features and capabilities relevant to email developers.
  • Configuring your Salesforce environment for email development.

HTML5 and CSS3 Refresher for Email Development

  • HTML5: Semantic tags, form elements, and modern attributes.
  • CSS3: Styling techniques, animations, and media queries.
  • Best practices for structuring email-friendly HTML and CSS.
  • Essential tools and resources for efficient development workflows.

Designing Emails with Salesforce Integration

  • Understanding Salesforce email templates.
  • Design considerations specific to Salesforce environments.
  • Implementing Salesforce Merge Fields and AMPscript for dynamic content.
  • Ensuring accessibility and compliance in email design.

Developing Responsive Emails in Salesforce

  • Core principles of responsive email design.
  • Applying CSS3 and media queries for mobile optimization.
  • Testing methodologies and troubleshooting common issues.
  • Utilizing tools and platforms for comprehensive email testing.

Advanced Email Features in Salesforce

  • Creating interactive emails using HTML5 and CSS3.
  • Incorporating external CSS and JavaScript into Salesforce emails.
  • Using Salesforce data to drive personalized email content.
  • Advanced dynamic content strategies leveraging AMPscript.

Deployment and Analytics

  • Navigating the email deployment workflow within Salesforce.
  • Implementing A/B testing and email optimization strategies.
  • Analyzing email performance metrics within the Salesforce dashboard.
  • Best practices for managing email campaigns effectively.

Summary and Next Steps

Requirements

  • Fundamental knowledge of HTML5 and CSS3.
  • Working familiarity with email marketing concepts.

Target Audience

  • Email developers.
  • Frontend developers.
 14 Hours

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