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Course Outline
Introduction
- Overview of the Salesforce Marketing Cloud platform.
- In-depth exploration of Email Studio.
- Key features and capabilities relevant to email developers.
- Configuring your Salesforce environment for email development.
HTML5 and CSS3 Refresher for Email Development
- HTML5: Semantic tags, form elements, and modern attributes.
- CSS3: Styling techniques, animations, and media queries.
- Best practices for structuring email-friendly HTML and CSS.
- Essential tools and resources for efficient development workflows.
Designing Emails with Salesforce Integration
- Understanding Salesforce email templates.
- Design considerations specific to Salesforce environments.
- Implementing Salesforce Merge Fields and AMPscript for dynamic content.
- Ensuring accessibility and compliance in email design.
Developing Responsive Emails in Salesforce
- Core principles of responsive email design.
- Applying CSS3 and media queries for mobile optimization.
- Testing methodologies and troubleshooting common issues.
- Utilizing tools and platforms for comprehensive email testing.
Advanced Email Features in Salesforce
- Creating interactive emails using HTML5 and CSS3.
- Incorporating external CSS and JavaScript into Salesforce emails.
- Using Salesforce data to drive personalized email content.
- Advanced dynamic content strategies leveraging AMPscript.
Deployment and Analytics
- Navigating the email deployment workflow within Salesforce.
- Implementing A/B testing and email optimization strategies.
- Analyzing email performance metrics within the Salesforce dashboard.
- Best practices for managing email campaigns effectively.
Summary and Next Steps
Requirements
- Fundamental knowledge of HTML5 and CSS3.
- Working familiarity with email marketing concepts.
Target Audience
- Email developers.
- Frontend developers.
14 Hours
Testimonials (2)
practical part
irina filip - True Lens Services Ltd
Course - Salesforce for End Users
The way of interaction with students