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Course Outline
Day 01
Introduction
- Contrasting customer-centric and tech-driven innovation
Overview of Solution-based Thinking
- Structured thinking and the Design Thinking methodology
Tools for Design Thinkers
- Mind maps, idea generators, innovation matrices, what-if cards, and more.
Design Thinking for Product Development
- Identifying the true user of your product
Case Study
- "Spying" on the customer
Gaining an Empathic Understanding of the Customer's Problem
- Sketching the customer's natural behaviors
- Mapping customer actions on a timeline
Defining the Problem with the Current Solution
- Identifying key issues experienced by product users
- Categorizing, visualizing, and estimating the value of solving these core problems
Exercise
- Customer journey: Creating a timeline featuring pictures, emails, quotes, and actions.
- Analyzing key problems
- Selecting which problems to address
- Presenting your findings
Day 02
Generating Ideas
- Creating solutions using visualization, mapping, and storytelling
Prototyping a Solution
- Tools and methods for rapid concept validation
Testing and Iterating
- Real-time testing
- Validating, communicating, and releasing your innovation
Case Study
- Fail often, fail fast
Using Design Thinking to Resolve Internal Development Team Issues
- Viewing conflict as a positive driver for invention
- Managing conflict through debate and discussion
- Empathy as a critical component
Exercise
- Building ideas collaboratively as a team
- Creating prototype mock-ups
- Communicating your innovation
- Presenting your findings
Summary and Next Steps
Requirements
- Experience in designing and/or developing software solutions for customers.
Target Audience
- Developers
- Project Managers
14 Hours