Course Outline
Module 1: A Concise and Efficient Introduction
Goal: Align understanding without revisiting fundamental concepts.
- Techniques for structuring effective prompts (prompt engineering adapted for marketing contexts).
- Understanding ChatGPT’s strengths and limitations, and strategies for navigating them.
Module 2: Advertising & Campaigns: Accelerating Creative Creation
Goal: Streamline and speed up the production of campaign assets.
- Generating invitation and marketing emails with adapted tone and language.
- Developing social media copy with diverse style variations.
- Adapting campaigns for distinct audiences (B2B vs. B2C, domestic vs. international).
- Drafting scripts for video content and advertisements.
- Leveraging ChatGPT for brainstorming campaign ideas.
- Practical exercise: Develop a full campaign package including email, social post, CTA, and executive summary.
Module 3: Client Communication: Clarity, Speed, and Personalization
Goal: Enhance the speed and quality of commercial correspondence.
- Composing client service texts.
- Drafting presentation, follow-up, and post-meeting emails.
- Addressing common client objections using intelligent templates.
- Developing structured prompts for email composition.
- Creating reusable templates for various scenarios.
- Translating and adapting multilingual messages.
- Translating reports and presentations while maintaining a professional tone.
- Practical exercise: Generate and translate an internal corporate email and a client negotiation email.
Module 4: Controllership and Budget Management: Data Clarity and Reporting
Goal: Organize, summarize, and communicate financial and management data more effectively.
- Summarizing financial reports with simplified explanations.
- Generating presentations (PowerPoint/Google Slides) directly from data.
- Creating automatic slide structures based on report content.
- Drafting accountability emails and internal communications.
- Reviewing consistency and clarity in spreadsheets via ChatGPT analysis.
- Practical exercise: Create a monthly budget summary and a 10-slide automated presentation using ChatGPT.
Module 5: Research and Market Intelligence
Goal: Utilize ChatGPT as a research and analysis partner to facilitate quicker decision-making.
- Formulating complex, context-rich questions (best practices).
- Retrieving external data via ChatGPT (including understanding its limitations).
- Exploring practical alternatives such as plugins, web browsing (if enabled), and auxiliary tools.
- Crafting prompts for competitor analysis, public data retrieval, and industry report interpretation.
- Practical exercise: Simulate a competitor analysis and generate actionable decision-making insights.
Closing: Workflow Integration
- Recommendations for integrating ChatGPT with tools like Google Docs, Notion, and Excel.
- Open session for Q&A and refining prompts developed during the course.
Course Summary and Next Steps
Requirements
- Familiarity with marketing and communication workflows.
- Hands-on experience in content creation or campaign management.
- No prior technical expertise in AI is necessary.
Target Audience
- Marketing professionals.
- Advertising and campaign teams.
- Client communication and controllership staff.
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
how careful u should be with AI when it comes to customer data
