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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Comprehensive overview of the OOH and DOOH advertising ecosystem
- The current state of the programmatic OOH landscape
- How AI enhances sales efficiency and operational workflows
AI for Prospecting and Lead Qualification
- Identifying key target accounts through AI-driven market insights
- Implementing predictive lead scoring models
- Seamless integration of AI prospecting with existing CRM systems
Proposal Personalization with AI
- Generating dynamic content for customized client proposals
- Leveraging AI-assisted creative recommendations
- Tailoring offers based on customer behavior analytics
Data Analysis and Performance Insights
- Methods for collecting and processing OOH campaign data
- Utilizing AI tools for detailed campaign performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Using AI chatbots for rigorous objection handling practice
- Applying speech analysis and feedback tools for refinement
- Engaging in scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH execution
- Utilizing Place Exchange API data for precise targeting and reporting
- Exploring automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Navigating data privacy considerations
- Ensuring transparency in AI-driven decision-making processes
- Adhering to industry compliance guidelines
Summary and Next Steps
Requirements
- Foundational knowledge of digital marketing principles
- Working familiarity with OOH and DOOH advertising workflows
- Practical experience in sales or account management roles
Target Audience
- OOH and DOOH sales teams
- Professionals specializing in programmatic advertising
- Account managers focused on media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.