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 Duration 14 hours

Course Outline

Fundamentals of AI in OOH/DOOH Digital Marketing

  • Exploring the OOH and DOOH advertising landscape
  • Understanding the programmatic OOH environment
  • How AI drives improvements in sales and operations

AI-Powered Prospecting and Lead Qualification

  • Pinpointing key accounts with AI-driven intelligence
  • Implementing predictive lead scoring models
  • Syncing AI prospecting tools with CRM platforms

Enhancing Proposals with AI Personalization

  • Generating dynamic content for client proposals
  • Receiving AI-assisted creative suggestions
  • Customizing offers based on customer behavior analytics

Data Analysis and Performance Optimization

  • Gathering and processing OOH campaign metrics
  • Utilizing AI tools for performance reporting
  • Forecasting trends and optimizing inventory usage

AI in Pitch Simulation and Professional Development

  • Practicing objection handling with AI chatbots
  • Leveraging speech analysis and feedback mechanisms
  • Engaging in scenario-based pitch roleplays

Seamless Integration with DV360, Place Exchange, and More

  • Linking AI workflows to DV360 for programmatic OOH
  • Utilizing Place Exchange API data for precise targeting and reporting
  • Automating workflows from proposal to delivery

Ethics, Privacy, and Compliance in AI Advertising

  • Navigating data privacy regulations
  • Ensuring transparency in AI-driven decisions
  • Adhering to industry compliance standards

Course Recap and Future Recommendations

Requirements

  • Fundamental grasp of digital marketing principles
  • Working knowledge of OOH and DOOH advertising processes
  • Background in sales or client relationship management

Target Audience

  • OOH and DOOH sales specialists
  • Professionals in programmatic advertising
  • Media sales account managers

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