Get in Touch
 Duration 14 hours

Course Outline

Introduction to AI in Digital Marketing for OOH/DOOH

  • Comprehensive overview of the OOH and DOOH advertising ecosystem
  • The current state of the programmatic OOH landscape
  • How AI enhances sales efficiency and operational workflows

AI for Prospecting and Lead Qualification

  • Identifying key target accounts through AI-driven market insights
  • Implementing predictive lead scoring models
  • Seamless integration of AI prospecting with existing CRM systems

Proposal Personalization with AI

  • Generating dynamic content for customized client proposals
  • Leveraging AI-assisted creative recommendations
  • Tailoring offers based on customer behavior analytics

Data Analysis and Performance Insights

  • Methods for collecting and processing OOH campaign data
  • Utilizing AI tools for detailed campaign performance reporting
  • Forecasting trends and optimizing inventory utilization

AI in Pitch Simulation and Training

  • Using AI chatbots for rigorous objection handling practice
  • Applying speech analysis and feedback tools for refinement
  • Engaging in scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Connecting AI workflows to DV360 for programmatic OOH execution
  • Utilizing Place Exchange API data for precise targeting and reporting
  • Exploring automation opportunities in proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI for Advertising

  • Navigating data privacy considerations
  • Ensuring transparency in AI-driven decision-making processes
  • Adhering to industry compliance guidelines

Summary and Next Steps

Requirements

  • Foundational knowledge of digital marketing principles
  • Working familiarity with OOH and DOOH advertising workflows
  • Practical experience in sales or account management roles

Target Audience

  • OOH and DOOH sales teams
  • Professionals specializing in programmatic advertising
  • Account managers focused on media sales

Number of participants


Price per participant

Testimonials (2)

Upcoming Courses

Related Categories