Course Outline
Fundamentals of AI in OOH/DOOH Digital Marketing
- Exploring the OOH and DOOH advertising landscape
- Understanding the programmatic OOH environment
- How AI drives improvements in sales and operations
AI-Powered Prospecting and Lead Qualification
- Pinpointing key accounts with AI-driven intelligence
- Implementing predictive lead scoring models
- Syncing AI prospecting tools with CRM platforms
Enhancing Proposals with AI Personalization
- Generating dynamic content for client proposals
- Receiving AI-assisted creative suggestions
- Customizing offers based on customer behavior analytics
Data Analysis and Performance Optimization
- Gathering and processing OOH campaign metrics
- Utilizing AI tools for performance reporting
- Forecasting trends and optimizing inventory usage
AI in Pitch Simulation and Professional Development
- Practicing objection handling with AI chatbots
- Leveraging speech analysis and feedback mechanisms
- Engaging in scenario-based pitch roleplays
Seamless Integration with DV360, Place Exchange, and More
- Linking AI workflows to DV360 for programmatic OOH
- Utilizing Place Exchange API data for precise targeting and reporting
- Automating workflows from proposal to delivery
Ethics, Privacy, and Compliance in AI Advertising
- Navigating data privacy regulations
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance standards
Course Recap and Future Recommendations
Requirements
- Fundamental grasp of digital marketing principles
- Working knowledge of OOH and DOOH advertising processes
- Background in sales or client relationship management
Target Audience
- OOH and DOOH sales specialists
- Professionals in programmatic advertising
- Media sales account managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.