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 Duration 7 hours

Course Outline

Module 1 – Grasping the Dynamics of Change

  • Lecture: An overview of prominent change management frameworks, such as Kotter’s 8 Steps or the ADKAR Model, and their practical application in business contexts. This session will also distinguish between general change and deep transformation.
  • Discussion and Q&A: Reflecting on how recent changes have impacted your organization over the past two years, identifying what succeeded and what fell short.
  • Practical Exercise: Analyzing a case study of a multinational corporation’s unsuccessful change initiative to pinpoint the root causes of resistance and overlooked opportunities.
  • Further Application: Participants will map recent organizational changes using the ADKAR model for subsequent review.

Module 2 – Constructing a Compelling Business Case for Change

  • Lecture: Developing a strong vision and aligning change initiatives with strategic objectives, including methods for measuring the return on investment (ROI).
  • Discussion and Q&A: Identifying the primary drivers that create an urgency for change within your specific industry today.
  • Practical Exercise: A group activity to draft a one-page “Change Charter” for a hypothetical merger, outlining the vision, objectives, and key benefits.
  • Further Application: Participants are encouraged to refine their own real-world change charters post-session by incorporating stakeholder feedback.

Module 3 – Guiding People Through Change

  • Lecture: Exploring the psychology of change, including an understanding of resistance, emotional responses, and motivation, alongside strategies for building trust and engagement.
  • Discussion and Q&A: Sharing examples of resistance encountered in your leadership capacity and the methods used to address it.
  • Practical Exercise: A role-play scenario where managers communicate a significant policy shift to a skeptical senior team.
  • Further Application: It is recommended that participants keep a journal of communication styles used in change scenarios and experiment with alternative approaches.

Module 4 – Stakeholder Mapping and Strategic Influence

  • Lecture: Techniques for identifying stakeholders, analyzing their influence and interest levels, and developing customized engagement strategies.
  • Discussion and Q&A: Identifying which stakeholder group is most challenging to align within your organization and the reasons behind this difficulty.
  • Practical Exercise: Creating a stakeholder influence map for an organizational digital transformation project.
  • Further Application: Conducting post-training stakeholder interviews is suggested to validate assumptions and enhance influence strategies.

Module 5 – Sustaining and Embedding Change

  • Lecture: Institutionalizing change through robust governance, performance metrics, and cultural alignment, while preventing a regression to old habits.
  • Discussion and Q&A: Exploring methods to ensure new behaviors persist beyond the initial implementation phase.
  • Practical Exercise: Designing a 90-day sustainment plan for a completed change initiative, including reinforcement activities and success indicators.
  • Further Application: Participants are assigned to implement one sustainment technique within their own teams within the next month.

Module 6 – Translating Learning into Real-World Projects

  • Lecture: Synthesizing the day’s learnings into concrete, actionable steps.
  • Discussion and Q&A: Determining which tools and strategies from the session can be applied immediately in their current roles.
  • Practical Exercise: Drafting a personal action plan for a current or upcoming change initiative, detailing next steps, stakeholder actions, and success measures.
  • Further Application: Establishing peer accountability partnerships is recommended to review progress at 30, 60, and 90 days post-training.

Requirements

  • At least two years of experience in a managerial or leadership role.
  • Prior experience in directing teams or managing projects.
  • A foundational understanding of organizational strategy and operational dynamics.
  • Access to a current or upcoming change initiative is recommended to facilitate direct application during practical exercises.
     

Target Audience

  • Senior managers, department heads, and executives accountable for strategic decisions.
  • Leaders in sectors undergoing significant transformation, including technology, finance, manufacturing, healthcare, and professional services.
  • Project directors, transformation leaders, and innovation managers responsible for executing cross-functional change initiatives.

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