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Course Outline
Introduction to CMS Platforms
- Defining what a CMS is
- Survey of major CMS platforms: WordPress, Joomla, and Drupal
- The strategic role of a CMS in modern content management
- Essential features found in CMS systems
- Practical applications: Blogs, eCommerce stores, and corporate websites
CMS Setup and Configuration
- Selecting the appropriate CMS platform
- Process of installation and initial setup
- Navigating the CMS dashboard and user interface
- Managing themes, plugins, and add-ons
- Tailoring the CMS interface to align with organizational requirements
Creating and Managing Content
- Generating new pages and posts
- Editing content: Comparing WYSIWYG editors with code-based editors
- Handling media assets: Images, videos, and PDF documents
- Structuring content using categories, tags, and navigation menus
- Scheduling and releasing content
- Managing revision history and version control
Design and Layout Customization
- Understanding themes and template structures
- Modifying layouts and widget configurations
- Installing and configuring functional modules and widgets
- Developing responsive design solutions
- Customizing navigation menus and sidebar elements
SEO and Optimization
- Best practices for on-page SEO within CMS environments
- Leveraging SEO plugins and dedicated tools
- Enhancing content speed and mobile compatibility
- Utilizing meta tags and XML sitemaps
- Implementing structured data (schema) markup
User Roles and Permissions
- Overview of standard CMS roles (Administrator, Editor, Contributor, etc.)
- Configuring permissions for collaborative workflows
- Overseeing user access and security protocols
CMS Maintenance and Security
- Routine maintenance tasks, including backups and software updates
- Securing a CMS: Industry best practices
- Resolving common technical issues
- Managing plugins, extensions, and compatibility challenges
- Navigating data privacy and compliance requirements
Content Performance and Analytics
- Integrating analytics solutions (Google Analytics, native CMS analytics)
- Monitoring content engagement and key performance indicators
- Analyzing user behavior patterns and traffic sources
- Refining content strategy based on data insights
Summary and Next Steps
Requirements
- Familiarity with using web browsers and navigating websites
Target Audience
- Content managers
- Administrators
14 Hours
Testimonials (1)
The energy the trainer had, the engagement and the willingness to assist when we got stuck