Delivered either virtually or in person, these instructor-led Brand Management courses offer a dynamic learning experience that blends interactive dialogue with practical application. Participants will master the core principles and explore advanced concepts of Brand Management through guided practice.
The Brand Management training program is offered as "online live training" or "onsite live training." The online live option, often referred to as "remote live training," utilizes an interactive remote desktop connection to simulate a real-time classroom environment. Alternatively, onsite live training can be conducted directly at the client's premises in Bangkok or within NobleProg's dedicated corporate training centers in Bangkok.
NobleProg -- Your Local Training Provider
Empire Tower
1, South Sathorn Road,, Bangkok, thailand, 10120
Ways to get there
BTS Skytrain: Take the Silom Line and get off at BTS Chong Nonsi. The Empire is within walking distance; the building has access from the Sathorn/Naradhiwas area.
BTS Saint Louis:Saint Louis station is also nearby, around a 7-minute walk according to current location information.
BRT: Get off at BRT Sathorn. It's approximately a 2–4 minute walk to the building.
MRT:MRT Silom is another option, followed by a walk toward Sathorn.
Taxi/Grab: Give the driver: “The Empire, 1 South Sathorn Road, Sathon, Bangkok 10120.” The official building site confirms this address.
By car: The building can be accessed from Sathorn Road or Naradhiwas Rajanagarinda Road.
In the modern connected world, a strong digital presence is indispensable for business survival.
This live, instructor-led training is tailored for marketing professionals of all levels who wish to bolster online brand positioning, assess brand performance, and manage brand image and reputation through a thorough Online Brand Audit.
The aggregate effect of multiple online touchpoints shapes how target audiences perceive your company and influences their decision to do business with you.
An online brand audit has become a standard practice for businesses seeking to evaluate and enhance their brand positioning in a specific market.
In addition to assessing owned online assets for strengths and weaknesses, this audit analyzes how the brand is discussed on external online channels, providing a clear view of brand perception.
Upon completing the online brand audit, participants will be empowered to develop transformative brand marketing strategies that support broader business goals.
Although categorized under 'Brand Management', this course covers multiple organizational disciplines, ranging from customer experience and online user journeys to insight discovery and marketing strategy planning.
By the end of this training, participants will be able to:
Evaluate a brand's online presence to identify strengths and weaknesses.
Evaluate the business's online reputation and image.
Identify and reinforce brand positioning in a specific market.
Develop a results-driven brand strategy and an integrated online marketing communication plan.
Conduct competitive brand analysis and create industry perceptual maps.
Perform an SEO audit.
Learn updated SEO guidelines for the AI era.
Gain insights into how different customer groups perceive the business and its products or services.
Implement online social listening.
Use AI to improve the efficiency of routine brand audits.
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