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Course Outline
Introduction
Overview of Matomo
Installation and Configuration of Matomo
Exploring Core Matomo Features
Integrating Matomo
Tracking Goals and Events
Analyzing Segments and Funnels
User Flow Analysis
Heatmaps and Session Tracking
Media and Form Analytics
Utilizing Search Engine Keywords
Creating Custom Reports and Roll-Ups
Multi-Channel Attribution
A/B Testing
Activity Audit Logs
White Labeling
Summary and Future Steps
Requirements
- Foundational knowledge of data management and analytics.
Target Audience
- Web analysts
- Data analysts
- Market researchers
- Marketing and sales professionals
- System administrators
14 Hours
Testimonials (1)
It felt very well paced and Yashank was a great trainer!
