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Course Outline
Overview of Looker Studio
- Introduction to the platform’s capabilities and potential.
- Clarifying core concepts such as metrics, dimensions, and data origins.
- A guided tour of the Looker Studio user interface.
Integrating Data Sources
- Reviewing compatible data sources.
- Linking Google Analytics, Google Sheets, and other external platforms.
- Addressing and resolving frequent connection challenges.
Building Your Initial Dashboard
- Incorporating and configuring visual elements like tables, charts, and scorecards.
- Applying filters, date ranges, and drill-down functionalities.
- Refining layout structure and visual formatting.
Simplifying Data Visualization
- Applying best practices for clear and effective data presentation.
- Leveraging color schemes, labels, and text for enhanced readability.
- Merging multiple data streams into a cohesive report.
Tailoring and Distributing Reports
- Generating personalized views through filters and access controls.
- Exporting, embedding, and publishing dashboards for wider audiences.
- Managing collaborative workflows with team members.
Capstone Project: Designing a Business Dashboard
- Constructing a dashboard for a realistic business scenario.
- Implementing advanced visual techniques and interactive features.
- Presenting the final product to peers and instructors.
Recap and Future Directions
Requirements
- Familiarity with spreadsheet tools such as Microsoft Excel or Google Sheets.
- A working knowledge of fundamental data concepts, including metrics and dimensions.
Target Audience
- Business analysts.
- Marketing specialists.
- Small business operators.
- Professionals new to the field of data visualization and reporting.
14 Hours
