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Course Outline

Introduction

HubSpot, Inbound Marketing, and Sales

  • Overview of services and products within the HubSpot ecosystem

Understanding CRM

  • Distinguishing between current and potential customers
  • Reviewing customer history

Getting Acclimated to HubSpot CRM

  • Linking email inboxes to HubSpot CRM
  • Exploring the dashboard layout
  • Reviewing category sections and available options

Key Tools in HubSpot CRM

  • Exploring HubSpot sales utilities
  • Reviewing HubSpot marketing features
  • Examining HubSpot service capabilities
  • Understanding HubSpot calling functionalities

Building Structure in HubSpot CRM

  • Designing effective workflows
  • Tailoring dashboard views
  • Generating lists and reports
  • Handling document storage and management
  • Creating and importing contact records

Refining Workflows in HubSpot CRM

  • Applying workflow branching logic
  • Visualizing workflow structures

Summary and Conclusion

Requirements

  • Familiarity with fundamental sales and marketing concepts

Target Audience

  • Business Analysts
 7 Hours

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