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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- An overview of Veo, Imagen, Chirp, and Lyria
- Application scenarios across various industries
- Practical lab: Configuring the Vertex AI environment
Image Production using Imagen
- Crafting prompts for high-resolution image output
- Addressing style, consistency, and branding requirements
- Practical lab: Developing product-specific imagery
Video Production using Veo
- Implementing text-to-video pipelines
- Post-production editing and refinement of generative video
- Practical lab: Creating concise marketing videos
Speech and Audio Integration with Chirp
- Leveraging text-to-speech and speech-to-text functionalities
- Applications in voice cloning and accessibility
- Practical lab: Generating branded audio content
Music Creation with Lyria
- Generative composition techniques across various genres
- Incorporating music into marketing and media strategies
- Practical lab: Producing background music tracks
Synthesizing Media Modalities
- Chaining outputs across models (combining image, audio, and video)
- Constructing multimodal workflows for narrative storytelling
- Practical lab: Assembling a complete multimedia campaign asset
Enterprise Implementation and Best Practices
- Navigating ethical considerations and ensuring brand safety
- Optimizing workflows for scalability and regulatory compliance
- Examination of enterprise adoption case studies
Recap and Future Directions
Requirements
- Proficiency with cloud-based tools and APIs.
- Fundamental knowledge of generative AI principles.
- Exposure to media workflows involving image, video, or audio.
Target Audience
- Content creators.
- Marketing teams.
- Product managers.
- Developers.
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