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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Industry-specific use cases
  • Practical lab: Configuring the Vertex AI environment

Image Generation with Imagen

  • Designing prompts for high-fidelity images
  • Considerations for style, consistency, and branding
  • Practical lab: Developing product visuals

Video Creation with Veo

  • Text-to-video processing workflows
  • Editing and enhancing generative video content
  • Practical lab: Generating concise marketing videos

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text functionalities
  • Applications in voice cloning and accessibility
  • Practical lab: Producing branded audio content

Music Generation with Lyria

  • Generative composition across various genres
  • Integrating music into marketing and media campaigns
  • Practical lab: Creating background music

Combining Media Modalities

  • Linking outputs across models (image + audio + video)
  • Developing multimodal workflows for storytelling
  • Practical lab: Creating a comprehensive multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical guidelines and brand safety
  • Optimizing workflows for scalability and compliance
  • Case studies on enterprise implementation

Conclusion and Recommended Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs
  • Fundamental knowledge of generative AI concepts
  • Working knowledge of media workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers
 14 Hours

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