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 Duration 14 hours

Course Outline

Foundations of Generative Media on Vertex AI

  • An overview of Veo, Imagen, Chirp, and Lyria
  • Application scenarios across various industries
  • Practical lab: Configuring the Vertex AI environment

Image Production using Imagen

  • Crafting prompts for high-resolution image output
  • Addressing style, consistency, and branding requirements
  • Practical lab: Developing product-specific imagery

Video Production using Veo

  • Implementing text-to-video pipelines
  • Post-production editing and refinement of generative video
  • Practical lab: Creating concise marketing videos

Speech and Audio Integration with Chirp

  • Leveraging text-to-speech and speech-to-text functionalities
  • Applications in voice cloning and accessibility
  • Practical lab: Generating branded audio content

Music Creation with Lyria

  • Generative composition techniques across various genres
  • Incorporating music into marketing and media strategies
  • Practical lab: Producing background music tracks

Synthesizing Media Modalities

  • Chaining outputs across models (combining image, audio, and video)
  • Constructing multimodal workflows for narrative storytelling
  • Practical lab: Assembling a complete multimedia campaign asset

Enterprise Implementation and Best Practices

  • Navigating ethical considerations and ensuring brand safety
  • Optimizing workflows for scalability and regulatory compliance
  • Examination of enterprise adoption case studies

Recap and Future Directions

Requirements

  • Proficiency with cloud-based tools and APIs.
  • Fundamental knowledge of generative AI principles.
  • Exposure to media workflows involving image, video, or audio.

Target Audience

  • Content creators.
  • Marketing teams.
  • Product managers.
  • Developers.

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