BCS Practitioner Certificate in Digital Product Management Training Course

Foundations of Product Management

• Comprehending the product manager's role
• Attributes of digital products
• Essential skills and duties

Product Vision and Strategy

• Creating a viable product vision
• Aligning with organizational objectives
• Establishing outcomes and value propositions

Market and Customer Research

• Utilizing discovery tools and research methodologies
• Recognizing customer needs and behaviors
• Validating hypotheses and collecting evidence

Product Roadmapping

• Developing structured, feasible roadmaps
• Employing prioritization techniques and frameworks
• Conveying the direction of the roadmap

Product Development and Delivery

• Collaborating efficiently with delivery teams
• Considerations for Agile and iterative delivery
• Defining, evaluating, and refining product requirements

Product Performance and Measurement

• Defining KPIs and performance indicators
• Analyzing product data for insights
• Enhancing performance through data-driven decisions

Lifecycle Management and Evolution

• Overseeing products through each lifecycle phase
• Spotting opportunities for improvement
• Promoting long-term product sustainability

Stakeholder Collaboration

• Fostering alignment across functional teams
• Managing expectations and communication
• Supporting well-informed product decisions

Preparation for the BCS Examination

• Understanding exam structure and guidance
• Study strategies and suggested resources
• Reviewing practice questions

Wrap-up and Future Actions