Course Outline
Module 1: Adobe Marketo Engage Fundamentals
- Overview of the platform and its user interface
- Foundations of marketing automation and lead lifecycle management
- Effective management of leads, accounts, and audience segments
- Creating advanced segmentations and dynamic lists
Module 2: Campaign Development and Basic Automation
- Setting up email programs and web forms
- Designing landing pages and dynamic content blocks
- Constructing automated workflows, including drip campaigns
- Tracking campaign success and refining results
Module 3: Advanced Automation and Personalization
- Developing multichannel nurture programs across email, social, and web channels
- Leveraging tokens and snippets to ensure content consistency and reusability
- Implementing AI-driven personalization using Adobe Sensei
- Connecting with CRM platforms like Salesforce and Microsoft Dynamics
Module 4: Analytics and Data Management
- Building dashboards and performance reporting tools
- Comprehending multichannel attribution and calculating return on investment
- Establishing data governance and maintaining security compliance
- Applying best practices for marketing initiatives in educational and commercial settings
Module 5: Practical Workshop – Campaign Simulation
- Setting up a realistic campaign scenario for higher education
- Creating automated workflows for student engagement and follow-up
- Analyzing and presenting outcomes aligned with campaign goals
Summary and Recommended Next Steps
Requirements
- A foundational understanding of digital marketing and CRM concepts
- Exposure to email marketing and lead management processes
- A strong interest in automation and data-driven marketing approaches
Target Audience
- Faculty members and marketing professionals affiliated with the School of Commercial Engineering
- Marketing automation specialists and CRM coordinators
- Academic staff involved in communication, outreach, or enrollment marketing
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
