Course Outline
Module 1: Essentials of Adobe Marketo Engage
- Overview of the platform and user interface
- Efficient management of leads, accounts, and audience groups
- Development of intelligent segmentation and dynamic lists
Module 2: Building Campaigns and Basic Automation
- Setting up email programs and web forms
- Creating landing pages and dynamic content components
- Constructing automation workflows, including drip campaigns
- Tracking campaign effectiveness and refining results
Module 3: Advanced Automation and Personalization Techniques
- Designing multichannel nurturing strategies across email, social media, and web
- Leveraging tokens and snippets for consistent content reuse
- Connecting with CRM platforms such as Salesforce and Microsoft Dynamics
Module 4: Analytics and Data Administration
- Building dashboards and generating performance reports
- Comprehending multichannel attribution and determining ROI
- Enforcing data governance standards and security compliance
- Applying best practices for marketing in educational and commercial contexts
Module 5: Practical Workshop – Simulating a Campaign
- Configuring a realistic campaign scenario for higher education
- Developing automated workflows for student engagement and follow-up
- Assessing and presenting outcomes aligned with campaign goals
Summary and Future Recommendations
Requirements
- A foundational grasp of digital marketing principles and CRM frameworks
Target Audience
- Faculty members and marketing professionals affiliated with the School of Commercial Engineering
- Specialists in marketing automation and CRM coordination
- Academic personnel involved in communications, outreach initiatives, or enrollment marketing
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
